Avaline, a new iconic wine that is sweeping the shelves

Global icon and wellness author Cameron Diaz, together with successful entrepreneur Katherine Power (Who What Wear, Versed Skincare), introduce Avaline, a new, clean wine brand, is sweeping the shelves with last year's launch of their white and rosé wines, and now an option of red and sparkling.

The wines are clean, delicious, vegan-friendly, made with organic grapes and free of unnecessary extras like sugars, colors and concentrates. Since Avaline's inception, Diaz and Power have aimed to bring a new standard of transparency to the wine industry.

Like most good stories, Avaline’s begins with a few glasses of wine between friends.

Let's face it, isn't that how all good friendships go a lot of the time?

Anyway, Introduced by a sister-in-law and drawn together by a shared love for wine and wellness, Power and Diaz forged a strong friendship. One beautiful afternoon in the backyard, as the wine started to flow, so did the conversation. Power and Diaz knew the contents of everything that went in and on their bodies, so, why not wine?

Their journey to answer this question began in April 2018, as they immersed themselves into the wine world, seeking

to learn everything they could about the industry: from farming to winemaking to distribution and retail.

“I enjoyed wine for many-a-year and never questioned it. Not once," said Diaz. "I actually figured it was the most

responsible alcohol choice because it was made with fermented grapes. But, I had no idea of the process. One of the

first conversations Katherine and I had about making a cleaner wine was, ‘what are we going to add to it?’ We soon

learned it wasn't what you added, it's what you didn't add.”

“We learned most wine is not made with organic grapes and that it can be manipulated with over 70 additives. This

completely changed the way we thought about it. When we started asking for clean or organic wines in grocery

stores, hotels and restaurants, all we got were eye-rolls. One of our main goals is to increase the prevalence of clean

wine in the market, making it available where our consumer is already shopping,” continued Power.

First, Power and Diaz agreed on the style of wine they both enjoyed and wanted to make: a crisp and clean rosé and

a mineral-driven, dry white.

Next, after extensive research, they identified winemakers in France and Spain who owned vineyards and could produce these styles at the scale necessary for Avaline to achieve its mission of championing a new industry standard by making clean wine accessible to everyone.

Avaline feels strongly that organic grapes are the foundation of delicious, clean wine. All of their grapes are grown

with low-to-no irrigation in certified-organic vineyards, ensuring that they are not farmed with harsh chemical

pesticides. Then during the production of the wine, Avaline’s winemakers use as few ingredients as possible.

In addition to raising the standard for what goes in a bottle, Avaline aims to raise the bar for transparency in the wine

industry. This starts with the label, which clearly communicates what is and is not in each bottle of Avaline.

“As Cameron and I spent two years developing, tasting and refining Avaline, we could never have imagined the

world in which we all find ourselves today. But it’s clear to us that, as we navigate the important complexities of 2020 [launch year of Avaline], it has become more vital than ever to find joy in small, everyday moments,” said Power.

“Avaline was created for those very moments. When we’re cooking dinner, unwinding at the end of the day or

catching up with loved ones, Avaline is here to bring lightness and positivity,” Power adds.

The Avaline wine lineup includes:

  • Avaline Red is a light to medium body with hints of cherry and a touch of spice.

  • Avaline White is a dry wine with a crisp, fresh finish and comes from Spain. It pairs perfectly with fresh-cut flowers and your favorite meal.

  • Avaline Rosé offers a light and fresh mouthfeel with notes of melon and zest and comes from France. It pairs well with the warmth of the sun and the company of your best friend.

  • Avaline Sparkling is a dry and refreshing beverage with delicate bubbles and no celebration necessary, the brand claims.

  • Avaline Sparkling Rosé (seasonal) a petit, half-bottle of dry, soft, and delicately balanced pink bubbles, perfect for summer.

To learn more about Avaline, visit their website at www.drinkavaline.com.